How we handle your health-related information.

This notice describes how Eli Health (operated by Lifetime Redesign OT, PLLC) and its marketing partners collect, use, share, and protect consumer health data under laws including the Washington My Health My Data Act (MHMDA), the California Consumer Privacy Act/CPRA (CCPA) as amended to cover sensitive personal information, the New York Health Information Privacy Act, and comparable laws in other states. It supplements — and in the event of conflict regarding consumer health data, controls over — our general privacy policy.

What counts as consumer health data

Consumer health data means any information that identifies a consumer’s past, present, or future physical or mental health status. On this page, this can include:

• Information that your loved one has a dementia diagnosis or is suspected of having one.
• Information that your loved one is covered by Medicare Parts A and B, Medicare Advantage, or is receiving hospice care, skilled nursing care, or another care setting.
• Your contact details when combined with the health-related context above.

How we collect it

We collect consumer health data only through the eligibility form you voluntarily complete. We do not collect it through advertising pixels, cookies, or tracking technologies on pages where this data is displayed or submitted.

How we use it

• To determine whether your loved one may be eligible for the CMS GUIDE Model.
• To contact you about eligibility and next steps under the GUIDE Model.
• To route your inquiry to Eli Health’s HIPAA-covered clinical team for clinical follow-up, if you proceed.

We do not sell your consumer health data. We do not share it with advertising networks such as Meta, Google, TikTok, or LinkedIn. We do not use it to build or enrich advertising audiences.

Consent, revocation, and your rights

By submitting the eligibility form, you provide affirmative opt-in consent to the uses above. You may revoke consent at any time by emailing privacy@elihealth.com. We honor revocation requests as soon as practicable and no later than required by applicable law.

You have the right to:

• Confirm whether we are collecting, sharing, or selling your consumer health data, and access that data.
• Have your consumer health data deleted.
• Withdraw consent to the processing of your data.
• Appeal any denial of these requests. If we deny a request, you may contact your state attorney general’s office.

Washington residents — MHMDA specifics

If you are a Washington resident, Washington’s My Health My Data Act grants you an opt-in-based regime, the right to a private cause of action for violations, and the right to a dedicated consumer health data privacy policy (this notice). Washington residents who believe their rights have been violated may contact the Washington State Attorney General.

Data minimization

On this page we do notcollect the Medicare Beneficiary Identifier (MBI), Social Security Number, or date of birth. Those are collected later by Eli Health’s clinical team under HIPAA, during the formal enrollment process, only if you proceed.

Security

Submissions are transmitted over HTTPS, validated server-side, and stored in systems that are subject to Eli Health’s HIPAA safeguards. Access is limited to personnel who need it to respond to your inquiry.

Contact

Questions or requests: privacy@elihealth.com. General inquiries: (888) 416-6640.